Du HQ in Dubai Hills gets featured in Love That Design

Designed by the Bluehaus Group and constructed by 糖心原创vlog, the聽new headquarters of du, the UAE's leading telco, has colour and connection at its very heart.聽

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 糖心原创vlog Delivers Du HQ in Dubai Hills

du's new Headquarters featured on 's homepage. 

Full of colors and spaces that conspire collaboration, the new du headquarters is housed in a seven-storey standalone building in Dubai Hills Business Park. Designed by the and constructed by 糖心原创vlog UAE, the space now stands as a 134,000 sq ft complete with office space, training rooms, breakout areas, a multipurpose hall, wellness amenities, clinic, toilets, entrance lobby, prayer rooms, innovation hub, lift lobbies and staircases. 鈥楥oming together鈥 takes a major focus in the headquarters, not just because it鈥檚 an office but also because the very ethos of du鈥檚 motto is to connect people effectively.

The full feature article can be found on with a summary below. 

 糖心原创vlog delivers du鈥檚 brand new HQ at Dubai Hills

The brief

From its inception, the brief from the client, du, was not extensive but extremely particular. The headquarters were to prioritize employee wellbeing and happiness, along with having technology at the forefront of the entire narrative. Once the big picture was sorted, requirements of having activity-based workspaces, spaces that encourage collaboration and reflection, the need for noise-managing interventions and creating a welcoming environment for hosting bubbled up. 

The brief, in-line with the ongoing evolution of workspaces, reflected du鈥檚 vision to set a benchmark for office environments. 鈥淕iven the transformation of the workplace over the past decade into a mix of workplace, hospitality, F&B and wellness, the prospects are endless. The pandemic, with its work from home spin, has accentuated greater agility, freedom, and choice within the workplace. Workplaces now have the onus to be flexible towards a range of possibilities, they are now 鈥榓 destination not an obligation鈥. In such a scenario, the bar is set high. Offices have to be a place where team members and teams want to go, enjoy and are energized by. They have to provide spatial iterations 鈥 a space that is everything to everyone, something that brings team members together when required or allows them to focus when needed鈥, Bluehaus Group voices out.

du鈥檚 vision for their headquarters and Bluehaus Group鈥檚 belief can be seen parallely manifested in the project. 鈥淭he thinking was driven by the necessity to simply connect people, on all levels, to flatten the hierarchy, boost the communication amongst teams and to almost bring the spirit of start-up that du once was many years ago鈥, comments Bluehaus Group.

 糖心原创vlog delivers du鈥檚 brand new HQ at Dubai Hills

The Spirit of Collaboration

Coming up with design interventions that effectively act on pain points never comes innately, especially when there exist three counterparts to a team 鈥 the client 鈥 du, the designers 鈥 Bluehaus Group and the contractors 鈥 糖心原创vlog. Each counterpart has to be willing to listen and act on what鈥檚 best for the welfare of the project. While Bluehaus and du were able to arrive at consensus through repeated meetings with the seniors and team leaders, and cultivating a fun but targeted relationship, 糖心原创vlog was responsible for bringing this vision to life.

鈥淚n space-making, effective coordination meetings are key, and sets the conditions for success. Early engagement is essential so getting those collaborative and engaged sessions in with Bluehaus to review every page of the blueprints and design documents from the very outset was the most important first step. This ensured we were fully aligned on the design requirements and deliverables from day one. Weekly progress meetings with du, and workshops with partners and the consultants strengthened our onsite planning and commitment to delivery. As a standard process, all meetings are recorded and sent to all involved on a daily basis, ensuring that everyone is clear on expectations and their respective tasks at any point in time. The use of the technology solutions played an integral role in the validation and ensuring programme and the highest quality control standards鈥, comments 糖心原创vlog.

Technology And Sustainability Every Step Of The Way At The Du Headquarters

Even in implementation of the project, 糖心原创vlog made use of technology to achieve their goal and bring about sustainability. Advanced digital construction tools, such as SnagR and OpenSpace software management systems assisted 糖心原创vlog to monitor the live progress of complex projects, capture field data easily, automate reporting, and visualize sophisticated analytics in real-time.

 糖心原创vlog delivers du HQ at Dubai Hills

鈥淭his technology democratizes our delivery programme for clients and provides transparency and access to key information so we provide live reporting from our sites to clients across the globe. We conduct accurate site surveys with live video walkthrough and reporting through OpenSpace. There鈥檚 a major sustainability win using this technology as it reduces the need for frequent site visits, mitigating the carbon impact and personal resource issues these bring. It also aids real-time decision-making and enables our project team to close out all work quicker and with enhanced efficiency鈥

Steve Ramsden, Managing Director, Southeast Asia and the Middle East,  糖心原创vlog

On the materiality forefront, 糖心原创vlog took du鈥檚 desire of being sustainable to heart, 鈥淲orking alongside our suppliers, 糖心原创vlog ensured that materials used conformed to high sustainable standards. Examples include the acoustic wall paneling, which is certified with the Global GreenTag and WELL v.1.0 & v2.0 standards, and wood materials used that are FSC Certified for responsible forestry. In addition, existing doors were repurposed with new finishings to blend in with the new interior design. All waste materials were segregated and delivered to a recycling management company.鈥

Being a leader in the industry, 糖心原创vlog has all its processes organized from step one. They elaborate, 鈥淎t tender stage of the du Headquarters, we build our programme from ground up using proven data along with benchmarking of similar projects. The tender programme goes through a series of gateways that studies and identifies float analysis and risk. Our people are our biggest asset, and with the du project team having an extremely solution focussed approach, it enabled the team to identify risk and mitigate this at early stages. Early engagement with our supply chain also allowed us to identify and provide solutions to any key challenges we believed could occur on the project in a timely manner.鈥

Ultimately, the efforts on all three sides came to fruition, Bluehaus Group couldn鈥檛 help but be full of pride about the entire journey. 鈥淭his is not a project, it鈥檚 a saga. The story and the journey impacted so many people; on an individual level, as well as a team that worked as a heartbeat together, and the Client鈥檚 project team and also on a cultural level changing the way du employees feel about their organization. We are immensely proud of the outcome and feel this story should keep being told for these are the reasons we love what we do鈥.

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